Awesome information about A/B Testing/results of newsletter

In this blog post, I will give you a journey about A/B Testing,  a blog post, and my group’s newsletter. Some of this information will give you a good insight about different types of software and limitations that my group had with this newsletter. You will be amazed about what winter activities there are in La Crosse, Wisconsin.


A/B Testing

What is it? – A/B Testing is a controlled experiment that is comparing two versions of a web page to see which one is better.

Why do it? – We do it because we want to see which one gets the better conversion rate.

How in you software? – 1. We used a blank template. 2. We put the information that we found and what pictures we found in the template. 3. We all proofread it. One of us sent it to Shelly to look it over and see what we need to improve. 4. We got Shelly’s notes back and made corrections to the it. 5. We sent out the new one to a list of people that Shelly gave us.

Plan – 1. Figure out what we want for our newsletter. 2. Brainstorm some ideas of what we want to put in our newsletter. 3. Pick out 10 activities to find information about. 4. Each of us got 3 topics and looked up stuff for the activities for our newsletter. 5.We decided to use mail chimp. 6. We put all of our information that we gathered into a mail chimp template.

Limitations – 1. Time – (longer) 2.  # of participants 3. Knowledge=>interpretation and statistical skills 4. Preference vs. Behavior/1. We can probably gather data from the a/b testing next week to see how many clicks we get from our newsletter.  2. I think we will have a very good number of participants for our newsletter.  3. I think that we have a couple of people that can do those things for our newsletter.  4. We might have people more people that prefer our newsletter rather than the behavior towards our newsletter.

Results – For the  Western Marketing Program #1, we got 5 opens between 9 – 11 am. It was steady at 2 opens from 11 – 12 am and 6 – 7 pm. It was also steady at 1 open from 8 – 9 pm and at midnight. The open rate for the Western Marketing Program #1 is 37.5%. For the Western Marketing Program #2,  we got 1 open between 3 – 5 pm. After 5 pm, there were no opens. The open rate for the Western Marketing Program #2 is 20%.

Our purpose of the newsletter was to get college students outside and having fun this winter. The top 10 inexpensive winter activities in La Crosse, WI include:  Mount La Crosse, Rotary Lights, $5 Movie Night, Polar Plunge, Ice Skating, Snow tubing, Bowling Alley Variety, Downtown Dazzle, Dahl Auto Museum, and Ice Fishing.


Comparing four email newsletter apps in a blog post

La Crosse Area Edition

Attention All College Students

Top Ten Activities

Dear La Crosse Area College Students,

Our mission is to get college students outside and having fun this winter.

This is not your average college town. La Crosse offers enjoyable, inexpensive, and unique activities. In the upcoming paragraphs we will be covering the top 10 most inexpensive winter activities in La Crosse, WI. Including:

  • Mount La Crosse
  • Rotary Lights
  • $5 Movie Night
  • Polar Plunge
  • And more!

On behalf of the Marketing Communications Class of 2017 enjoy!

1. Rotary Lights

The Rotary lights have been a La Crosse area tradition since 1995. The rotary lights have over 4 million illuminated lights, a 140 Christmas trees, and carriage rides. With all these great amenities they have had no problem attracting over 300,000 visitors a year. The best part about the rotary lights is that it is all done for a great cause. To learn more about the Rotary Lights Click the link below.

2. Mt. La Crosse

Opening in 1959, Mt. La Crosse has been satisfying skiers and snowboarders needs for 58 years. Offering 19 different runs with 3 different chair lifts and a variety of different levels, Mt. La Crosse has something for every one. If you want to learn more about their weekly specials and other offers, you can read more by clicking the link below.

3. Tuesday and Thursday Movie Deal

Marcus Theater located in La Crosse, Wisconsin has deals that blow college students away. On Tuesdays, all day long, Marcus is offering $5 movies to everyone! Also, on Thursdays Marcus offers the low price of $6 movie tickets to all students and faculty members. To read more click the link below.

4. Ice Skating

Ice skating is a very popular winter activity in just about any area that is cold enough to get ice. Luckily for anybody in the La Crosse area we get plenty of ice and there are loads of options to ice skate in the area. So click the link below to read all about La Crosse’s hotspots to ice skate.

5. Snow Tubing

Snow tubing is rumored to have begun as far back as the 1820s in the Alpine Mountains. This kind of tubing is almost always performed on a hill or slope. La Crosse has hundreds of hills in the area to snow tube down! This is a free and exhilarating experience anyone can experience!

To continue reading please follow the link:
Image result for snow tubing

6. Bowling Alley Variety

Three bowling alleys in La Crosse, Wisconsin, are Pla-Mor Lanes, All Star Lanes, and South Lanes. Each bowling alley has their own special deals that will “wow” college students wallets. Each of these are open late and have great food!

Read the link provided to find hours, group rates, and dinning options: 

7. Downtown Dazzle

Wanting to help those who are less fortunate in our community, especially during the holiday season, Downtown Mainstreet Incorporate is hosting their annual Downtown Dazzle Holiday Display Extravaganza. Beginning Friday, November 10th is when all the festivities take place.  For more information, please click the link below.

8. Dahl Auto Museum

The Dahl Auto Museum celebrates the Dahl family’s involvement as automotive dealers spanning over 100 years and 5 generations. Dahl Automotive La Crosse is the ninth-oldest family-owned Ford dealership in the nation. The rich history of the family as they continue to grow alongside the automotive industry is a great legacy in the making.

To read more of this article please follow the link provided:
Image result for dahl auto museum la crosse

9. Polar PlungeWho doesn’t like to raise money for a special cause! In La Crosse everyone has the chance to participate in the thrilling freezing of the Polar Plunge. The Polar Plunge is when individuals, small groups, and large groups get a change to plunge into the Mississippi’s freezing water.

Click the link attached to read more:
Image result for polar plunge la crosse

10. Ice Fishing

The Upper Mississippi river is considered to be the crown jewel of ice fishing on rivers in the U.S. And the Mississippi River surrounding the La crosse area is one of the best section of the Upper Mississippi. The link below goes over how to fish the area and how to increase your chances of catching fish.

Thank you everyone for reading our articles. We hope you enjoyed them and that these articles help you get out of the house this winter and out exploring all that La Crosse has to offer. Look for upcoming newsletters from us, they’ll be worth the wait!


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