A common type of promotion is a price discount. Marcus Theater in La Crosse, WI uses this type of promotion on Tuesdays, Thursdays, and Fridays to encourage students, families, and seniors who may not have a lot of extra spending money to come in and enjoy a movie.
The specials include:
$5-Tuesdays (for all), $6-Thursdays (for students and faculty), and $6-Friday-Matinees (for seniors).
See the hottest blockbusters for ONLY $5 Every Tuesday and enjoy great concession specials too!
Magical Movie Rewards Members also get a free 46 oz Popcorn, $2 Hot Dogs, and $2 Candy
Student Thursday $6:
Marcus Theaters is the perfect place to take a break from studying.
Every Thursday, students of all ages & school faculty can enjoy blockbuster movies for only $6 and a FREE 46oz popcorn. Simply show your school ID.
Senior Matinees $6:
Every Friday Marcus Theaters® has special admission prices for anyone aged 60 and over. Their Young at Heart special is only $6.00 for any show that starts before 5:30 PM.
**Additional charges apply for 3D features.