1. Facebook is a social media site that lets people post and comment on other people’s images or posts. And, that Facebook is a mobile app.
2. Advantages of Facebook
• Facebook is free: From the begging of Facebook, Facebook provides free service to users and this is main advantage of Facebook because free is power. Now days Facebook starts some paid services but they don’t compulsory on users they give freedom to users to choice services.
• Facebook for Networking: Facebook helps you connect and share with the people in your life. You can connect and find your old school friends and college friends also you can connect with your relatives. Also Facebook have billions users so you can make new friends on Facebook from different areas of world. You can connect with people by using Facebook chat, messages, poke, group etc. By using Facebook as network you can improve your relationship and you can do date with interested people. So any one can take advantage of Facebook to maintain relationship.
• Facebook for business: Facebook have billions active user so it is best platform for any kind of business. You can sell, promote services or products for business purpose. You can improve your business brand value by using Facebook in social networking world. So you can take advantage of Facebook to earn money online. For business purpose you can make Facebook fan page of your brand or company.
• Facebook video chat and Facebook as image and video hosting: You can do Facebook video chat with your friends, relatives by using Facebook as video chat tool. Facebook have in built video chat app partnership with skype. Also you can take advantage of Facebook as image and video hosting site. You can make your own albums of your images or collection of your videos and you can share it as public or keep it privately by using Facebook privacy.
• Facebook security: Facebook provides very highly security about users account and provide very secure service with very high class privacy policies. Facebook always try to keep privacy setting as simple as possible so users can secure their account easily. Also Facebook keep strict watch on spammer, you can block spammer or hide post of spammer or you can report them to Facebook.
Disadvantages of Facebook
• Fake profiles and ids: Fake profile is one of main disadvantage of Facebook. Many people use fake profile for cheat, harass someone they don’t like.
• Facebook is addicting: The biggest disadvantages of Facebook is its addiction which causes many problems by killing your precious time. Use of Facebook for your need is fine but if once you get addicted it consume your most valuable time.
• Facebook privacy: If you don’t use Facebook privacy proper way it causes effect on your personal information which you provide to Facebook. Also due to lack of understanding people make mistakes with privacy. Now day’s people have many tricks to view private Facebook profiles, so keep your Facebook privacy settings very strong.
• Not using Facebook list features: by using this service you can update status to specific targeted friend list, like office friend, college friend and so on. But many users still don’t use this application. So this is also one disadvantage of Facebook.
3. Attention: By showing them of how it works, what you can do on it, and other features that it has.
Desire: The features that come with it and other stuff that it has.
Interest: How people post things and how they comment on them.
Action: People will get Facebook to pass the time and to communicate with other people.
4. I think Facebook would reach everyone that has access to the internet and I think a goal of Facebook is that it wants to reach as many people as possible around the world.
5. Based on the information provided to you about the target markets for the Western Marketing Program,
A. I think the target markets that would effectively reach is everyone because someone in each target market will have access to Facebook.
B. An effective goal of Facebook is to get as many people from Western to like their Facebook page for Western.
C. You can setup a Facebook page about Marketing at Western and everyone will comment or follow it.
6. I learned that surprised me about Facebook is that Facebook provides highly security.
7. I think the biggest misconception about Facebook is that Facebook for business.
Bille, Sameer. n.d.
—. Much tech. n.d. Blog. 27 March 2017.